Highwire Marketing Consultants-the balance between revenue and relationships
Highwire Marketing Consultants, LLC specializes in “Critical Period Contracting”. Through this critical period contracting we provide our hotel/resort clients with important need time sources of revenue. This is achieved by strategic planning, competitive analysis, market segmentation analysis and alignment with key travel decision makers that have the ability to redirect business in your direction.
As the economy begins to brighten, hotels and resorts anticipate higher rates and revpar. During a hotel’s period of high demand, rate increases will be easier to achieve through a variety of shorter term segments. These would include corporate travel, group, internet transient and retail markets. However, as with any cyclical economy, high demand periods are accompanied by low demand periods. Highwire Marketing Consultants specializes in filling lower demand periods through longer term, relationship based business meant to sustain a hotel or resort through many economic cycles.
Contact us to see how we can help your resort find value in your slow seasons, revenue valleys and even mid week or weekend patterns. With over 20 years’ experience and connections in the industry, we have a variety of travel partners that are eager to work with hotels, not fight them for rooms and rates. Let us show you how it can be done.
We specialize in fostering long term relationships and act as an experienced extension of an existing sales team. Our services include marketing strategy, revenue analysis, contract negotiations, third party internet resourcing, tour and travel training, advertising/media plan assistance, and competitive analysis.
Highwire Marketing Consultants can help your organization find traditional leisure online internet companies that offer relevance in your destination during your need periods and can deliver your message to both broad and niche markets. We provide personalized attention and unique benchmarking.
Examples of recent results:
In 2011 we exceeded revenue goals with 2 key Florida Resorts. The year over year growth at Hotel 1 was 19% with a revenue increase of $70,000 year over year. This increase was primarily in July, August, September and October. All need months for this resort.
At Hotel 2 we saw a whopping increase of 244% with close to $2,000,000 in year over year revenue growth! We achieved success in all months and blew away our goals by returning their contracting to the basic premise of parity and offered key need time specials.
We take the personal time to understand the customer needs and your needs, then develop a strategic plan to hit those mutual targets. Our core goals are to deliver need period revenue to your organization through creative promotions, resourceful connections and the basic idea of responding to our clients quickly to build trust, rapport and relevance.
Karen Smith performing in the Florida State University "Flying High" Circus
