Highwire Marketing Consultants-the balance between revenue and relationships
Highwire Marketing Consultants, LLC provides strategic planning in leisure and tour operator sales and marketing in the hospitality and travel industries. We specialize in fostering long term relationships and act as an experienced extension of your existing sales team. Our services include marketing strategy, revenue analysis, contract negotiations, tour and travel training, advertising/media plan budgeting, and competitive analysis. To be successful in the travel industry, organizations need to provide a product or service that is relevant to the traveling consumer. We act as that balance to bring your service, product and message to our customers and their end users; creating incremental revenue for you and and a unique product for them.
Highwire Marketing acts as an extension of hotels and travel organizations looking to work with leisure companies that produce and promote popular tourist destinations. We deliver promotional opportunities to both broad and niche markets. This is achieved through personalized attention and benchmarking to break paradigm blindness. Paradigm blindness, simply put, is doing things a certain way because they have always been done that way. We take the personal time to understand the customer needs and your needs, then develop a strategic plan to hit those mutual targets. Our core goals are to deliver value to your organization through building Customer Loyalty, Revenue Growth and Guest Satisfaction. We walk the fine line between revenue and relationship growth.
Karen Smith performing in the Florida State University "Flying High" Circus
