Highwire Marketing Consulting Services
Highwire Marketing Consultants, LLC will provide your organization with over 22 years experience in Strategic Revenue Planning, FIT, Leisure, Wholesale, and Group Sales in the Hospitality Industry - both in the United States and Caribbean. With this experience, our team can assist your organization in understanding its short and long term sales revenue needs and build an effective leisure marketing plan. Our Scope of Services includes:
• Competitive Analysis and Resort positioning. What is the team doing right and what needs to be improved? We'll find out through report analysis, customer interviews, and evaluation of the competition.
• Training your resort's leisure team in contract negotiations, establishing net rate agreements and allotments, and developing/modifying key promotions
• Analysis of advertising and media plans. Are you presented effectively on the internet with your travel partners, in print and in other non-cost basis promotions?
• Bookings assessment. Are your customers producing the right number of bookings at the right time of year at the desired rate? Are you getting your sales message out to the right people? Are you attending trade shows and brochure launches and campaigns in your key feeder markets? Have your key feeder markets changed in the past three years? We will find out and then coax those customers into booking when and where you need/want them.
• Analysis of media outreach. What technology products are you using to deliver your message? Are they clean, modern, easy to read, and current? Do they convincingly sell your product?
• Build a Relationship Marketing Ladder. The rungs are client-supporter-advocate-partner. How many true partners does your company have?
• Competitive Analysis and Resort positioning. What is the team doing right and what needs to be improved? We'll find out through report analysis, customer interviews, and evaluation of the competition.
• Training your resort's leisure team in contract negotiations, establishing net rate agreements and allotments, and developing/modifying key promotions
• Analysis of advertising and media plans. Are you presented effectively on the internet with your travel partners, in print and in other non-cost basis promotions?
• Bookings assessment. Are your customers producing the right number of bookings at the right time of year at the desired rate? Are you getting your sales message out to the right people? Are you attending trade shows and brochure launches and campaigns in your key feeder markets? Have your key feeder markets changed in the past three years? We will find out and then coax those customers into booking when and where you need/want them.
• Analysis of media outreach. What technology products are you using to deliver your message? Are they clean, modern, easy to read, and current? Do they convincingly sell your product?
• Build a Relationship Marketing Ladder. The rungs are client-supporter-advocate-partner. How many true partners does your company have?
As part of your strategic team, we will help you answer these and other questions you may have about the functioning of your hotel or resort. Our goal is to help you establish a solid foundation upon which to build the leisure program. We will help train your staff to promote your product, generate business, conduct contracting with confidence, and provide service to foster fruitful and lasting relationships.
